KIN Marketing Tip of the Week #2 (January 2014)

This week is the art of pricing for your Personal Training business. We all start out with the intention to make a boat load of money doing what we love. Trainers charge $30-$100+ an hour – the range is huge. However, the real question you should ask yourself is “What is my hour worth?”  This will lead to other questions such as:

  • Do I train just for the money?
  • Do I train because it’s my passion and money is secondary?
  • Do I train to pay the bills?

You must be clear and precise about what you will charge. There is a reason you spent the time, energy and money to become a trainer and that reason supports the pricing you’ll set.  

Once you have set a price for an hourly session, great!  But, what if your client:

  • Wants to train more than once per week? Do you have a different session price?
  • Pre-purchases 30 sessions. Will you offer a discount?  Will the sessions expire?
  • Wants to commit for 6 months or a year. Do you have an iron clad cancellation policy?
  • Wants to train with a friend?  Do you offer a discounted rate or offer a doubles rate?

There are so many reasons you need to set your pricing before you get training. Winging it can be very overwhelming.  Before you realize it Bob pays $30 a session, Melissa pays $45 and Fred pays $65!  And don’t forget that clients will talk and may be unhappy to find out they are paying double someone else.

Here are a few questions to ask yourself before providing pricing:

  • What is your base charge for a single session?
  • Will you offer discounts for 2x per week commitment? Or 3x per week?
  • Do you require a commitment term (like a gym membership) or is it month to month?
  • Will pre-paid sessions expire if not used within a period of time?
  • Does your client pre-pay or pay as they go?
  • Do you offer a referral program discount?

There will always be questions and you may need to work and rework your pricing as you go. But, always remember “WHY” you charge the rates you do – so you can answer honestly when asked.

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If your occupation involves sitting for long periods at a time, you might notice your shoulders and neck start to feel really tight by the end of a day. Here are a few quick tips you can do during the work day to help relieve or reduce the amount of discomfort in those areas.

  1.  Get up for a bit every 15 minutes or so.  Go for a minute walk around the office, just stand up to move some files, get your printing, or go get a drink.
  2. Adjust your seat height so you can comfortably rest your elbows on the desk, without having the shoulder rise up towards the ears.
  3. Sneak in a few gentle neck stretches while sitting in between paragraphs or number crunching.
  4. Try some shoulder shrugs – make sure to squeeze your shoulder blades together as you shrug.
  5. Bring the keyboard, phone or mouse a bit closer to your body so that you aren’t reaching when using them.
  6. Sit upright in your chair – ears over your shoulders over your hips.  Do not lean forwards to read your screen or slouch to do so.
This information is provided as a general guide only and should be used with caution.  Information provided should not be viewed as medical advice. Always seek medical attention for health issues.
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Discount Program (5-15% off) during January 2014

DISCOUNT OPPORTUNITY: Take advantage of this great opportunity! We are offering a discount (5-15%) on all services from today until the end of January 2014. To receive the discount, get your friends and family to simply “LIKE” our KINESIOLOGISTS.CA Facebook Page

    • 5 new “LIKES” receives 5% discount
    • 10 new “LIKES” receives 10% discount
    • 15 new “LIKES” receives 15% discount
*Discount applies to posted prices of all services (assessments, personal training, body composition, classes), BCRPA Courses & Workshops or ICE evaluations on the KINESIOLOGISTS.CA site.  Discount applies to one service/course per corresponding “LIKES.”
**You will have to confirm the likes of your friends and family by name to receive the discount – so keep track!
***Excludes all 3rd party billing programs.


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2 for 2

First 2 students (of 9) wrote their BCRPA Fitness Theory Exam today.  Both passed! #congrats #proud @kinesiologists

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What students are saying about a KINESIOLOGISTS.CA classroom based course…

Here are a few comments received after the last BCRPA Fitness Theory course of 2014.  Guess I’m doing what I am supposed to 🙂

  • “Dynamic, interactive, practical. I love a teacher who teaches from the heart. When it is a true passion for the instructor they have a way of making the difficult easy, and that is what this course is, a breath of fresh air. Very inspiring and motivating to make me want to get to the next level. I’m very glad my son talked us into all of this. Sometimes one gets to busy with day-to-day to step back and look at the big picture and remember what you enjoyed most in life, movement. It was a wonderful weekend.”

  • “Small size of the class was a bonus Instructor’s knowledge on all aspects of the course as well as his enthusiasm. Informal nature of the class and class participation. “

  • “Thought it was very well thought out the slides/ group activities and the constant breaks all were very productive and brilliant …”

  • “Thanks again look forward to working with you and taking this further …”

  • “There are lots of great instructors in the world but not so many exceptional. To engage the learner, make it fun, and make the complicated seem simple is a gift, you are truly gifted, thank you for sharing your gift with us. It is uplifting. I was very energized after the course and look forward to your next courses. Cheers!”

  • “Enjoyed his method of teaching and his ability to explain the material. Also, his easy going style and many examples he presented from his own experiences, all made the class fun and easier to learn the concepts.”

  • Really thought the team/ hands on stuff helped to really stick the information into the brain.

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Getting our marketing on!

Here are 2 of the new logo design applications – vehicle and office door (at Fitness Unlimited).  Looking forward to the rest of the signs!

logo on CRV1 KIN Office Door 2013

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