KIN Marketing Tip: 4 Simple Marketing Tips to Run Your PT Business

lifeOK, all you new up-and-coming or established PT’s – Have you simplified your business?

There are 4 very simple tricks to invite new clients into your business and keep them loyal.

  1. Make sure your business is a place that supports community and not cliquey. Everyone is welcome and programs that can be offered to everyone no matter their fitness level. Have people/yourself running your business who know everyone’s name, smiles, laughs and goes the extra mile for all your members.
  2. Run a referral program!  Your clients are your biggest asset when it comes to spreading the word about your business. Shower them with bonuses and added values to their already purchased package when they refer a friend. These people are your gateway to adding more members and more to your bottom line. Also why not give them a free t-shirt or water bottle a little goes a long way.
  3. Get people seeking you out. Hold exclusive workshops, free e-books, 1 week programs that are tailored to their needs, free 30 minute assessments. People today want things that are exclusive and designed for them, today we are moving toward personalized fitness in small groups gone are the days of huge bootcamps where you get lost in the crowd. If you have a bootcamp limit the size and get them on a wait list and then offer smaller classes a few times a day.  What you offer is worth the money they spend and the results they receive are amazing in a smaller group.
  4. Take the fear away of signing up into a huge contract offer a 21 day jumpstart program at a discounted rate. Take the risk away and get them in the mind frame to take action! Don’t offer tons of programs – just 2!  Offer either “take this 21 day jumpstart” or “2 free weeks of this group session” and make sure there are only 2 discounted programs and no more.

These 4 simple tricks will help you in your business and keep members happy and new clients rolling through the doors. You are the only person who has the power to be a success.  The more you believe in yourself, the more everyone else will too.

Have a fantastic week!  Want to know more about marketing your business?  Email us about our Marketing Mentor Program for Personal Trainers: info@kinesiologists.ca

xo J

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